Study: Most Americans online, mobile
As statistical revelations go, the fact most Americans use the Internet and mobile phones is not especially surprising, but still significant for omnichannel retailers.
According to the latest Global Media Intelligence Report from eMarketer, 80.8% of the U.S. population, or nearly 260 million people, will go online at least once a month in 2015.
In Canada, penetration will be almost as impressive, at 80.6%. Those f…